Long Island Auto Dealership VoIP | Sayville Ford Case Study

Client Background

A Family-Owned Long Island Ford Dealer Built on Customer Relationships

Sayville Ford has been family owned and operated for three generations and more than 60 years. From its home on Sunrise Highway in Sayville, New York, the dealership describes itself as the largest independent Ford dealership in the New York region, with hundreds of new Ford cars and trucks on site and a deep selection of pre-owned vehicles.

Every day, well over 100 customers move through Sayville Ford's sales, service and parts departments. Kathleen Nolan, Director of Daily Operations and a 12-and-a-half-year member of the team, says the dealership welcomes every one of them as family. Keeping that promise depends on a phone system that answers every call, routes it to the right person, and stays up when customers need it most.

The Challenge

When an Outdated Phone System Holds a Busy Auto Dealership Back

Before switching to CCi Voice, Sayville Ford was dealing with the same problems many dealerships live with on legacy phone systems:

Frequent outages. The old system went down far more often, cutting customers off from sales, service and parts.
Slow, rigid changes. Adding a new employee, moving a phone or changing how lines were routed took too long for a dealership that changes daily.
Calls tied to the desk. When staff stepped onto the showroom floor or into the service lane, calls went unanswered and opportunities slipped away.

For a dealership whose reputation rests on treating customers like family, every missed or dropped call was a relationship at risk. Sayville Ford needed a phone system that stayed up, adapted quickly, and followed its people wherever the day took them.

Sayville Ford dealership on Sunrise Highway, Long Island auto dealership using CCi Voice VoIP

Flexible, Reliable Communications for Every Department

CCi Voice moved Sayville Ford to a cloud-hosted VoIP phone system designed around how a high-traffic dealership actually works, with the reliability to stay up and the flexibility to change on the fly.

Key Features Delivered

Reliable Cloud-Hosted Platform

Hosted VoIP that removes the outage-prone limits of the old system
Consistent call quality across sales, service and parts

Fast, Self-Managed Changes

New employees added quickly as the team grows
Phones moved between desks and departments with ease
Last-minute routing changes made in real time, keeping lines open

Find-Me, Follow-Me Call Forwarding

Calls ring through to staff cell phones when they're away from their desks
Salespeople and advisors stay reachable on the lot, in the service lane or on the road

Local Support from a Long Island Provider

Support from CCi Voice's Bohemia, NY office, minutes from the dealership
A partner that understands the pace of Long Island auto retail

The Results: Long Island Auto Dealership VoIP That Keeps Customers Connected

Fewer Outages, More Answered Calls

With a cloud-hosted system in place, Sayville Ford left behind the frequent outages of its old phone system. Customers calling sales, service or parts reach the dealership when they need to.

Quick Changes When the Day Demands Them

The team can add employees, move phones and adjust call routing on short notice. When staffing or schedules shift, the lines of communication stay open.

More Customers Captured

Call forwarding to cell phones means staff stay reachable away from their desks. Kathleen credits these features with helping Sayville Ford capture more of its clients, turning calls that once went unanswered into conversations.

Communication is Always Key

CCi Voice Has Helped Us Capture More Customers

"Communication is always key. People want to feel heard. We service well over 100 customers a day between our sales, service, and parts department.

Before we had CCi Voice, we had multiple issues with the phone system and communicating with our customers. We were subject to far more outages. Plus, we didn't have the latitude to make changes that we needed to very quickly.

CCi Voice enables us to add new employees, to move phones around more easily, to make last-minute changes with the lines of communication open. We're able to direct calls directly to our cell phones if we're going to be away from our desk, as well as many other features, which has really helped us capture more of our clients."

— Kathleen Nolan, Director of Daily Operations, Sayville Ford, Sayville, NY

Kathleen Nolan, Director of Daily Operations, Sayville Ford, Sayville, NY

Why CCi Voice

Why Long Island Auto Dealerships Choose CCi Voice for VoIP

Auto dealerships run on fast, personal communication. When a customer calls about a new F-150, a service appointment or a part on order, they expect to reach someone right away. CCi Voice gives Long Island dealerships:

Hosted VoIP that stays up when customers are calling
Easy adds, moves and changes without waiting on a technician
Call forwarding to cell phones so staff never miss a lead away from the desk
Local, responsive support from a team based right here on Long Island

If your dealership is still relying on an outdated phone system, Sayville Ford's experience shows what changes when you upgrade. Dealerships outside Long Island can see how Gold Coast Cadillac handles high call volume in our case study on phone systems for car dealerships.